Client

Artstore was opened in 1990. Since then it has become one of the largest independent art stores in the UK. Our relationship over the years has encompassed creative brand development, from renaming the store at launch to assisting the innovation of digital media. Artstore is a Glasgow retail icon attracting droves of creative local talent; it is also populated by a lively staff, many of whom have art training.

Problem
The task was to grow greater involvement among Artstore staff in the social media development of the brand. In addition our remit included listening and developing a tone of voice and visual style that was reflective of the young and highly creative inhouse team as well as right for its audiences which range from student and professional through to hobbyist.

Solution
When it first opened Locofoco made proposals to re-name the store, which was formerly known as MGavigans, and develop it as a high street brand. This project involved us in a new and exciting way, mobilising the talent of Artstore’s own people. We developed in tandem a stream of visuals and posts in a Facebook campaign dedicated to extending the virality and reach of Artstore’s 4000 strong likes. The campaign relates to seasonal activities instore, tying these to point of sale, promotions and discounts. During the period of the campaign the reach of Artstore’s Facebook doubled in size.